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Selling to the World Expo

Learn How to Build Your Business With the Web, Get Exclusive GrowthWheel Training at Second Selling to the World Expo June 25-26 at SKCTC Middlesboro Campus

Existing and aspiring small-business owners can learn how to harness the power of the Web to sell their products and market their business to statewide, national, and global customersand get innovative business-planning assistanceat the second Selling to the World Expo coming to Middlesboro, Ky.

With grant support from the Sams Club Shared Vision program and The New York Community Trust, SKCTC is teaming up with workforce, economic development, and community partners to host the two-day conference, set for June 25 and 26 at the Middlesboro campus of Southeast Kentucky Community and Technical College (SKCTC).

Partners include the Eastern Kentucky Concentrated Employment Program, Inc. (EKCEP), Kentucky Highlands Investment Corporation, Kentucky Small Business Development Center, Discover Downtown Middlesboro, and the National Association for Community College Entrepreneurship (NACCE).

The Selling to the World Expo will benefit not only small businesses that may be struggling to build an online presence, but also crafters and artisans who spend their weekends selling items locally, according to SKCTC Vice President Dr. Vic Adams.

The event will teach these sellers how to compete online and use various Internet tools and strategies to build their businesses, expand their markets, and boost profits, he added.

The Internet can represent an entirely new market for our small business owners and artisans, Adams said. There may be some hesitation to tap into that market due to possible technological barriers or other reasons, but this expo is designed to lead folks step-by-step so that they can learn to literally market what theyre selling to the world.

New for this years Expo, participants can also learn how to build a rock-solid plan to organize and grow a business or business concept using the GrowthWheel model, a unique, customizable way of focusing on specific areas of need in a start-up or growth business.

GrowthWheel is a visual toolbox for business decision-making and action-planning that was designed around the observation that all businesses, in all industries and life stages, have four lasting challenges in common. They must create an attractive Business Concept, build a strong Organization behind it, develop lasting Client Relations, and do all while maintaining profitable Operations. GrowthWheel helps entrepreneurs build their businesses through a simple, action-oriented process that stays true to the way most entrepreneurs think and work.

Participants will be able to start with sessions that will be most beneficial to them, but will get a chance to experience each of the four key GrowthWheel sessionsled by Certified GrowthWheel Advisors from Eastern Kentuckyduring the two-day Expo.

This year we want to give our participants a tool that will not only help them get started in business, but aid existing small business owners plan their growth and chart their expansion, Adams said. GrowthWheel provides us that tool, and this years schedule will allow participants to sit in on each of the four related sessions without having to miss anything.

Attendees will have the opportunity to attend concurrent sessions covering a wide variety of topics during the Expos second day, from Web design for small businesses and basic bookkeeping, to learning how to grow your business with social media marketing.

Other session topics during the two-day conference include:

  • Small Business 101 and Creating a Winning Business Plan
  • USDA Food Guidelines
  • How to Patent Your Product or Idea
  • Fulfillment by Amazon
  • Capital Business Loans
  • From Hobby to Profit
  • Business Law
  • Market Research and Strategy
  • Photography for Marketing
  • Selling at Trade Shows
  • Exporting

Those who attend the expo will receive one year of free business consulting from the Kentucky Small Business Development Center to help them build upon the lessons learned at the event.

Fifteen attendees will also be selected to participate in a special program to receive free one-on-one custom business consulting at The Palace in downtown Middlesboro.

Local vendors offering products or services useful to business will also be on hand during the event.

This expo is the perfect opportunity for small business owners or someone who either wants to turn a hobby into a full-time business, or turn a hobby into a really good supplement to their income, Adams said.

Anyone interested in attending the Selling to the World Expo can pre-register through June 5 for $30, or register on-site for $50 per person. Registration fees cover all expo activities such as speaker sessions, concurrent workshop sessions, GrowthWheel sessions, meals, and vendor trade show.

A limited number of scholarships covering the registration fee will be available for individuals who are willing to complete an application essay that illustrates how they will benefit from attending the conference and have a restricted travel budget. The deadline to apply is June 12.

To pre-register or download a scholarship application online, visit www.selling2theworldexpo.com and click the Attend tab.

Any area business interested in presenting during the expos vendor trade show can download a vendor registration packet online on the events Website through the Be a Vendor tab. There are no setup fees to showcase your business during the expo.

About the Sams Club Giving Program

Sams Club Giving supports community-based programs that empower young people, families and small businesses to make smart choices that lead to healthy and bright futures. In 2011, Sams Club and the Sams Club Giving Program made cash and in-kind contributions of more than $101 million, which included donating more than 38 million meals. Visit SamsClub.com/giving for more information.

About The New York Community Trust

Through the generosity of New Yorkers and others who have set up charitable funds, The New York Community Trust is able to make grants for a huge range of charitable activity that is important to the well-being and vitality of that cityand beyond. Since 1924, The New York Community Trust has helped make donors charitable dreams come true by funding the nonprofits that make communities a vital and secure place. The Trust ended 2013 with assets of $2.4 billion in more than 2,000 charitable funds, and made grants totaling $141 million. The New York Community Trust is providing direct support to Selling To The Worldand Eastern Kentuckythrough a grant from the Oakley L. and Ethel Witherspoon Alexander Fund included in a round of grants awarded in December 2014 to 51 groups totaling $7.4 million. Visit www.nycommunitytrust.org.

About NACCE

The National Association for Community College Entrepreneurship (NACCE) is an organization of educators, administrators, presidents and entrepreneurs, focused on inciting entrepreneurship in their community and on their campus. NACCE has two main goals: 1. Empower the college to approach the business of running a community college with an entrepreneurial mindset; and 2. Grow the community colleges role in supporting job creation and entrepreneurs in their local ecosystem.

Founded in 2002, NACCE is at the heart of the "entrepreneurship movement. Through membership, an annual conference and exhibition, regional summits, a quarterly journal, monthly webinars, a dynamic list-serv, and training resources, NACCE serves as the hub for the dissemination and integration of knowledge and successful practices regarding entrepreneurial leadership, entrepreneurship education and student business incubation. These initiatives and resulting actions advance economic prosperity in the communities served by its member colleges. NACCE is a founding member of the White House-led Startup America Partnership. For more information, visit http://www.nacce.com.

Follow us at @NACCE, like us on facebook.com/NACCE, and join our LinkedIn group.

Find the Selling to the World Expo Facebook page at www.facebook.com/sellingtotheworldexpo, or find us online at www.selling2theworldexpo.com.